This customer is a small grocery store positioning itself with a motto "Always fresh." Store area: no more than 120 sq.m. Specialization: over-the-counter sale of meat and dairy products The departments are located at a distance of 9 meters from each other.

Please note that this was a pilot project for the store owner, on the basis of which it was planned to launch a whole chain of grocery stores.

Any marketing makes no sense if the introductory hypotheses turn out to be wrong. As the saying goes, if you expect results from marketers, then give them the facts. The facts include detailed and accurate information on the behavior of buyers and their preferences.

The degree of responsibility was also increased by the fact that a model of business solutions for all network objects was to be formed on the basis of one store. A pilot project always requires increased attention.

By the way, we think you are familiar with such a concept as visitor counters, and so, in this case, their use would not allow solving even part of the problem. One of the reasons is that a large number of random people passed through the store, including both non-target visitors and their own staff.

When we say "cashbox discipline", we mean the absence of theft of funds in the store. There are not so many situations in which financial cheating occur. Identifying them is a problem.

For example, a cashier opens a cash drawer, retrieves bills, but either the customer is absent or the "recount" button on the cash register is not pressed. A reason for reflection will be the fact that the cashier is already carrying out the tenth recount in the last couple of hours. Of particular interest is the cancel operation. Any cancellation is a reason to observe such an event. Cancellation in the absence of the buyer is also a reason for prompt action by the security service.

Or another method of theft, which is implemented in collusion with the buyer: 4-5 positions are broken through to the customer, and 6-7 positions (as a rule, the most expensive ones) go in the cart bypassing the cash register.

We had to track the following events:

• talking on the phone in the presence of the customer
• lack of gloves and hats in the meat cutting area;
• absence of sellers behind the counter;
• absence of a manager when accepting goods.

A separate task was set to identify employees who were constantly hanging on their smartphones. We all know that time flies when one is on the phone. It seems you've just read a couple of posts on social media, and half an hour vanished into thin air. Now imagine if this is a girl at the counter or a cashier. A buyer comes up to her and waits for a young lady to stop messaging someone on her phone and to return to her duties. As a result there are not only queues, but also dissatisfied customers, who quite subtly feel the lack of respect for their time.

So, we trained our little helpers to perform the following operations:

• counting store visitors and comparing with the number of receipts;

• recognizing use of a smartphone/tablet by a cashier and generating a report on all such cases, including the time of using gadgets;

• tracking those events at the cash register, which would record all types of theft and violations described abov

• monitoring compliance with business processes in the goods acceptance area;

• monitoring the fact of wearing hats and gloves in the meat cutting area.